I assisted in the creation of various products and built tight relationships with creators in San Francisco during a time of unprecedented growth. While taking on roles, I developed an interest in improving experiences around content creation, data aggregation, and discovery. This interest led me to createaspects of the IRL and Chat experiences at Twitch.
After supporting Runnable with Collective Ray and helping Runnable sell to MuleSoft, I moved to Los Angeles and spent time supporting businesses as a freelancer. While freelancing, I developed design systems and feature updates with Atlassian, Google, and Sentry.
In 2020, I was hired by Sam Hinkie (Former GM of 76ers) to lead design at Scout. We successfully created an elegant inventory tool with a solid visual identity. Since building Scout and selling it to StockX, I have taken on more freelance design roles with the intent of reducing ambiguity and increasing consistency.
Designing at Immersa was my latest experience, where we streamlined complex data tasks and lowered the barrier to entry for non-technical users.
I am currently leading at Bracket, our team is creating software that improves the competitive experience.
Designed core concepts including entities, reverse ETL, and data automation, significantly streamlining platform workflows.
Created user-centric designs aligned with industry-leading standards established by Google, Apple, and Atlassian, bolstering the product's usability and visual appeal.
Streamlined complex data management tasks, lowering the barrier to entry for non-technical team members.
Prioritized designs suitable for business users from sales, marketing, and customer success in addition to data analysts.
Advocated for expanding the platform's integration library to broaden its use cases and impact.
Played a strategic role in Whip's rebranding initiative, developing persuasive pitch decks highlighting market trends, business models, and growth potential.
Conceptualized and designed a compelling one-pager, website, and mobile app to align with Whip's vision and attract investors.
Analyzed the car shipping industry, identifying pain points and crafting targeted solutions to position Whip as a pioneer in the market.
Delivered comprehensive design assets to accelerate Whip's product development and capture growth opportunities.
Transformed Banter's communication model, introducing asynchronous messaging and enhanced reach for a more seamless user experience.
Led market research to define Banter's competitive position and inform strategic product direction.
Designed and prototyped Banter's desktop version, expanding the product's accessibility.
Crafted a cross-platform design system to ensure brand consistency and development efficiency.
Successfully launched key features related to sharing and groups, contributing to user growth and engagement.
Revamped Scout's inventory experience across platforms, resulting in improved usability and flexibility for resellers.
Created Email Hub, a product that is key in streamlining resellers' workflows and reducing reliance on desktop environments.
Upgraded the design system to adapt to diverse screen sizes, creating a seamless transition from the desktop to mobile experience.
Explored opportunities in NFT/Web3.0 space, demonstrating a focus on emerging technologies.
Increased product adoption by leading the redesign of Scout's mobile app and implementing features like global search.
Focused on crafting an intuitive onboarding process prioritizing community building and group creation.
Redesigned Locker Room's visual identity and messaging, emphasizing a welcoming and passionate sports atmosphere.
Adapted the design system to ensure seamless scaling across diverse mobile devices.
Implemented the Discovery and Onboarding sections to boost user retention and engagement.
Employed A/B testing and Figma prototyping to drive data-informed design decisions in collaboration with stakeholders.
Introduced modular design principles to Stackla's marketing experience, enhancing flexibility and streamlining updates.
Analyzed the core relationship between influencers and brands, informing targeted design solutions.
Led a cross-functional team (designers, engineers) to prototype a user-centric website, tailoring the experience to diverse visitor types.
Strategically deployed a landing page to gauge market interest and gather insights on Stackla's brand perception.
Prototyped interactive solutions for Stackla's administration panel, improving usability for internal teams.
Collaborated with developers to build reusable front-end components, increasing efficiency and ensuring design integrity.
Played a pivotal role in Runnable's acquisition journey, contributing to both early product development and a comprehensive design system overhaul.
Crafted the initial "alpha" version of Runnable (at Collective Ray), laying the foundation for the product's success.
Modernized the Runnable experience using Ruby on Rails and React, enhancing technological capabilities.
Strategically refined pre-existing visual assets to preserve brand recognition while driving a cohesive designevolution.
Built a scalable design system to support efficient growth and maintain a consistent user experience.
Designed "Runnabro," a brand mascot that strengthened Runnable's visual identity and appeal.
Collaborated with developers on Github to ensure seamless design implementation and maintain code integrity.