Stackla

I integrated modularity into Stackla's marketing experience.

Contains:
SummaryDeliverables

Summary

How might we build a website that adjusts to the type of user visiting?

From July 2021 to August 2022, I fortified Stackla's marketing experience and design system with a team of 3. During my time there, I learned that the relationship between the many types of influencers and the brands they represent is core to the product. 

We brought together a team of 2 designers and 2 engineers to prototype a website that adjusts to the type of user visiting.

Vision

Reshape the user experience of being an influencer.

Mission

Visually communicate the enterprise scalability of Stackla.

Problem

Without the right tools and education, tracking content can be a slow and complex process. This results in a lot of fallout where influencers and brands find it difficult to connect with either side. My mission is to express the relationship between the influencer, brand, and Stackla.

Key Updates

Deliverables

I researched Stackla's competitors to get a feel for presentation, then executed on content that describes the partnerships we have.

I focused on expressing the power of the software in simple terms, using lifestyle photography & subtle line iconography throughout the experience to keep things clean.

After updating the marketing site, I created a set of wireframes to map out the visual concepts we were experimenting with. After getting the green light, I built new guidelines and used that to create final renders for handoff to the development team.

Once we rendered finals, I collaborated with the front-end development team to bring our ideas to the web. Improving code quality, load time, asset reusability, and overall modularity was a priority.

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