How might we build a website that adjusts to the type of user visiting?
From July 2021 to August 2022, I fortified Stackla's marketing experience and design system with a team of 3. During my time there, I learned that the relationship between the many types of influencers and the brands they represent is core to the product.
We brought together a team of 2 designers and 2 engineers to prototype a website that adjusts to the type of user visiting.
Reshape the user experience of being an influencer.
Visually communicate the enterprise scalability of Stackla.
I researched Stackla's competitors to get a feel for presentation, then executed on content that describes the partnerships we have.
I focused on expressing the power of the software in simple terms, using lifestyle photography & subtle line iconography throughout the experience to keep things clean.
After updating the marketing site, I created a set of wireframes to map out the visual concepts we were experimenting with. After getting the green light, I built new guidelines and used that to create final renders for handoff to the development team.
Once we rendered finals, I collaborated with the front-end development team to bring our ideas to the web. Improving code quality, load time, asset reusability, and overall modularity was a priority.