Stackla

07/2019

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10/2019

Role

In 2019, I worked with Stackla as a Marketing Designer to improve and bring clarity to the relationship between influencers and brands. I led a cross-functional team (designers, engineers) and prototyped a user-centric website, tailoring the experience to diverse visitor types.

Problems

How does anyone measure content efficacy?
How do we communicate that Stackla can help to optimize the production/categorization of their content?
Tracking content across multiple brands can be an arduous process for content creators and brand owners.
Personalizing messaging and scaling up campaigns involves many pieces of software.

Solution

Introduce responsive & modular design principles to Stackla's marketing experience, enhancing flexibility and streamlining updates.

Process

After some discussions with Megan DeGruttola and Damien Mahoney, I quickly learned that expressing a clear sense of flexibility would be what sets Stackla apart from others. A set of wireframes were created to map out some of the layouts we wanted to experiment with. We couldn't decide on the most appropriate style to use, prompting some rapid-iteration and A/B testing. Once we rendered finals, I collaborated with the engineering team to bring our ideas to the web. After some iterations and discussions with Megan about fixing up the copy, I used presentations and sketches to further refine the ideas to a point that they could be rendered in Sketch & Blender.

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