Focused on crafting an intuitive onboarding process prioritizing community building and group creation.
Redesigned Locker Room's visual identity and messaging, emphasizing a welcoming and passionate sports atmosphere.
Adapted the design system to ensure seamless scaling across diverse mobile devices.
Implemented the Discovery and Onboarding sections to boost user retention and engagement.
Employed A/B testing and Figma prototyping to drive data-informed design decisions in collaboration with stakeholders.