Collaborated with Betty Labs founders Howard Akumiah and Travis Kane to design the core "Locker Room" experience, a social audio platform for sports fans subsequently acquired by Spotify.
Focused on crafting an intuitive onboarding process prioritizing community building and group creation.
Redesigned Locker Room's visual identity and messaging, emphasizing a welcoming and passionate sports atmosphere.
Adapted the design system to ensure seamless scaling across diverse mobile devices.
Implemented the Discovery and Onboarding sections to boost user retention and engagement.
Employed A/B testing and Figma prototyping to drive data-informed design decisions in collaboration with stakeholders.