Transformed Banter's communication model, introducing asynchronous messaging and enhanced reach for a more seamless user experience.
Led market research to define Banter's competitive position and inform strategic product direction.
Designed and prototyped Banter's desktop version, expanding the product's accessibility.
Crafted a cross-platform design system to ensure brand consistency and development efficiency.
Successfully launched key features related to sharing and groups, contributing to user growth and engagement.